Positioning

BLD evolves from being perceived solely as an "Asian helmet manufacturer" to becoming the strategic ally in developing each client's brand potential-adapting solutions to porfolios,market needs,and commercial vision. More than a supplier, BLD is a creative and technological business partner supporting brands in building unique, personalized proposals aligned with global trends.

Core Valuos

●Safety:More than a requirement, it is our essence. Every helmet is designed to surpass the highest international standards, protecting what matters most: riders’ lives.

●Innovation:We drive the future through continuous research in cutting-edge materials, advanced design, and smart manufacturing processes, offering products that anticipate market needs.

●Customization:We believe in individuality. Our helmets provide flexible, creative solutions allowing brands and riders to express their unique identity.

●Lifestyle:A helmet is not just protection, it's a symbol of identity, freedom passion, and motorcycle culture.

"At BLD, we transform every design into an experience that reflects an authenticlifestyle on the road."

Brand Narrative

At BLD, we believe a helmet is not just a safety device but an extension of personal and brand identity. Each design reflects emotions, aspirations, and lifestyles. Our purpose is to transform safety into a unique experience, merging technology,design, and authenticity.